Razzi named AFCON 2024 official soft drink

Razzi soft drink has been announced as the official soft drink of the 2024 Africa Cup of Nations, which holds next January in Ivory Coast.

The drink was on Monday in Lagos announced as the Exclusive Official Soft Drink of AFCON 2024.

The Chief Executive Officer, Ultimum Limited, Austin Ufomba, stated that as the exclusive official soft drinks brand of AFCON, Razzl would infuse the tournament with enthusiasm, energy and refreshing beverages.

“Today (Monday) marks a truly momentous occasion as we proudly announce Razzl’s partnership as the Exclusive Official Soft Drink brand of the prestigious African Cup of Nations tournament,” Ufomba said.

“This partnership with the Confederation of African Football is a significant milestone for us, underscoring our commitment to refreshing Africa, supporting football on the continent and celebrating the passion as well as unity that the African Cup of Nations embodies.

“We are honoured to play a role in enhancing the overall experience for players, fans and everyone who cherishes the beauty of football. Through this partnership, we aim not only to quench thirst but also to ignite excitement and create an atmosphere that allows football fans to live the moment. We want to be more than just a brand on the sidelines; we want to be a part of the celebrations, the victories and the exhilarating moments that define this tournament,” Ufomba said

As part of the activation, Razzi will be unveiling its freestyle football challenge for youthful freestylers and football fans to express their unique flair and ingenuity through captivating tricks, mesmerising moves, and impressive performances inspired by the excitement of the AFCON.